How does Search Engine
Marketing Actually Work?
A customer makes a search online,
sees your Ad, clicks through to your site, finds out what you have to offer, then makes the purchase offline or online.
Search Engine Marketing
COMPONENTS…
Several components make a search engine marketing campaign
successful, and MDS Interactive realizes success does not come instantly. However,
we also realize selecting the correct firm to manage the most important components of your search engine marketing campaign
is vital to ... Maximize Your Return On Search!
How do we maximize each of our client's
online marketing investment?
- Intelligent Campaign Strategy
- Proper Keyword Selection
- Measurable Tracking & Reporting
- Detailed Account Management
MDS Interactive’s
SEM Strategy
- Offer a consultative and balanced marketing approach
- Analyze the keyword traffic for our clients’ products and services on
different search engine networks in their desired markets
- Factor the cost to extend our clients’ companies across the most effective
search engine networks
- Narrow the focus of the campaign and the cost to compete in our clients’
desired markets
- Make an educated recommendation working within the framework of our clients’
budget needs
The Keyword Selection - Simple "visits" or "clicks" to your website, as any company can provide, are not sufficient as many
firms waste their clients’ money by merely driving traffic. However, proper keyword selection is the most essential
factor in our clients’ campaigns to Maximize Their Return On Search. We carefully select keywords that lend themselves
to consumers searching for products and services rendering second tier leads such as emails, phone calls and submittal forms.
We narrow down the best performing keywords while eliminating the ones not supplying second tier leads, thus raising the overall
return on search (ROS) for our clients.
Measurable Tracking
& Reporting - MDS Interactive's SEM platform has
the ability to track and report on all fronts for our clients: all pages visited, emails sent, coupons selected, reservations
made, sales made, contact us information sent, phone calls, time of calls, length of calls, listening to the calls and more. All
tracking we do is done is real time and free of charge. It provides us the essential
data to optimize our SEM efforts and maximize your Return on Investment. We are able to compare your investment to the
quality traffic and leads we deliver to determine the overall effectiveness and cost efficiency of your company’s SEM
campaign.
Detailed Account
Management - MDS Interactive is dedicated to earning
our clients’ loyalty. Therefore, our primary business relationship component is client service. We choose
to work hand in hand with our clients to understand their goals and online promotion via SEM. Through constant monitoring
of our buys, performance tracking of keyword selections, and making recommendations or changes to your campaign on a continual
basis, WE works until the Search Engine Marketing works!
‘50% of my
advertising works, I just don’t know which 50%’
--John Wanamaker
MDS Interactive
ELIMINATES the guessing!
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