FAQ

Do I need to get a website first?

No, MDS Interactive can actually do that for you almost instantly and at a fraction of the cost that a Web Designer would charge.  Plus, we know what the search engines are looking for, the average Web Designer does not.

What if we’re already budgeted for the year?

How much are you spending?  Where is it allocated?  What’s working best, what isn’t?  Are you able to track where your leads are coming from and how effectively the ads are working?  When does your fiscal year start?  Most importantly, Do You Need More Business? 

I already show up when people look for me online.

Where do you show up and how do you track it? How do you show up? Are you paying to do so? If you’re just showing up under you name/company name that’s great, but you’re missing out on 60-80,000 other people searching for your services in your area who are using other keywords but you’re not in front of them.

I’m using 1-800Dentist.com or Sales Magic.

Is it working? Have you seen your listing up there? Are you able to measure your results? How much is it costing you per lead/customer? Would you rather Your Site show up or 1-800Dentist.com show up? Also, your lead will not be shared with anyone. You will have the exclusive lead unlike the ones you receive from Sales Magic.

What if someone else keeps clicking on my link?

Have you actually heard of this happening before? Because all the major search engines we use protect customers from this. We actually track each click and IP address of everyone accessing your ad/site. We can give you that information at any time. Also, it’s similar to prank calling, you won’t answer a call if someone calls you more than once or twice from the same number if they’re just hanging up because of caller ID. The IP addresses the search engines are able to track uses the same methodology automatically. There’s nothing to worry about. 

My web guy is already doing this.

Which keywords is he bidding on? What type of results/tracking is he providing you with? Where do you show up? How effective has he been? Are your expectations being met or exceeded? Web ‘guys’ can be great at developing sites or maintaining them, however, marketing your site is an entirely different animal. A similar comparison would be a contractor and a realtor. A contractor is great a building a home, that’s their specialty. A realtor is great at marketing a home, once again, their specialty. Would you really want one person doing both jobs?

You can’t really track phone calls can you?

Actually MDS Interactive can!!!  The platform we use allows us to add a phone # (local or 1800 or both) to your site, enabling us to track, listen, quantify and validate the traffic we’re delivering to you.  Won’t it be nice to know exactly where your leads/customers are coming from and how qualified they are?  Certain professions are not allowed to use this feature due to client/attorney or doctor/patient privacy.  However, most every profession can use this feature and absolutely love it. 

We’re already advertising on Google.

That’s great, but you’re missing out on the 70% of the market who are looking for products/services similar to yours on other search engines.  Also, although Google is the most known, it is definitely the most expensive search engine to advertise on.  If MDS Interactive can get you more quality leads for the same price, would you care if they came from Google/Yahoo/MSN/etc?  Utilizing MDS Interactive if you’re currently Yahoo or Google only would be like increasing the miles per gallon of your car at no additional cost. MDS Interactive spend your budget more effectively, there’s no comparison.

I prefer to do it myself.

Well, if you are, what keywords/phrases are working best for you?  How detailed is your tracking?  How many hours per day are you using to manage this?  If you’re considering doing this yourself, MDS Interactive can also appreciate your entrepreneurial aspiration.  However, constantly managing thousands of keywords and phrases will take you hours/day and many many headaches.  This is our specialty and no one else can match our expertise or experience.

I always want to show up in the top position.

Sure, that would be great, but so does everyone else.  Falling into this trap the best way to spend a budget and not see results.  You can spend thousands and thousands of dollars and never show up in the top position depending on your industry, but you could also spend a lot less and be in the second or third position, equally as effective for a fraction of the cost.  MDS Interactive do everything possible to keep our customers at an average of fourth position or better, ensuring you will be on the front page.  Plus other factors go in to determining who’s at the top during a particular time of day.  Maybe your budget is spent for that particular day, maybe that keyword wasn’t chosen that day.  So many factors are used to determine positioning, it’s impossible to be number one all day long, all night long.  Our promise is to get you up there on the first page where you can be seen and utilize your budget most effectively to get you the greatest ROI possible.  MDS Interactive will work until the SEM is working for you!